4K detail with Nano Cell and HDRThere's plenty to enjoy with the LG 49SM8500PLA 49" Smart 4K Ultra HD HDR LED TV with Google Assistant. With IPS 4K Nano Cell technology you get deeper blacks and uniform colour for vivid and realistic images. See the contrast of space and stars in a fascinating stargazing documentary, immerse yourself in a shadowy thriller, or enjoy a football pitch that's as vivid green as the real thing.With more and more entertainment now available in HDR, the SM8500 supports major HDR formats, including Dolby Vision and HLG. You can now enjoy that blockbuster the way the director intended with brilliant contrast and a wide colour palette.ThinQ AI and Google AssistantWith ThinQ AI you can change channels, stream shows on Netflix or find out what time the big match kicks off. And with Google Assistant you can connect to other smart devices throughout your home, as well as get news and information like weather updates and events in your calendar.When you're ready for a film, you can turn down the lights and find what you're after with just a few words.Boom. It's Dolby AtmosWhether it's the biggest series or an arty film, everything deserves great sound. Dolby Atmos brings the cinema experience to your living room without the price of admission. Hear that helicopter overhead before you see it, observe the sound of rain falling through the trees, and listen to the crunch of leaves with every step.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.