The CX features LG's supremely innovative OLED technology, for ultimate picture quality so you can enjoy your favourite films and sport like never before. Dolby Atmos sound unites with Dolby Vision HDR for a stunningly cinematic experience. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix*, and navigate with the intuitive Magic Remote. And you can interact by voice with this Thinq AI TV via the remote, with both the Google Assistant and Alexa built in. Impeccable 4K OLED Screen Organic LED tech fuses with 4K resolution for superior contrast, colour and clarity. OLED pixels are self-lighting, meaning that they can switch on-and-off individually, for the deepest blacks, super-bright whites, natural colours and accurate detail. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle. Cinema HDR including Dolby Vision HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. LG's 4K Cinema HDR supports multiple HDR formats including Dolby Vision. 4K Ultra High Definition This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. Features : Ultimate Picture Quality : enjoy a picture of outstanding colour, infinite contrast and the sharpest detail. Alpha 9 Gen 3 Processor : the third generation intelligent processor is optimised for a premium OLED picture of exceptional brightness and clarity. AI Upscaling : enhances the viewing experience with automatic maximisation of the content's resolution. Dolby Atmos Sound : immersive Dolby Atmos places sound within three dimensions for an enveloping soundscape, with you at the centre. Coupled with Dolby Vision HDR, it's a fully cinematic experience. Thinq AI : bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions. AI Sound Pro and AI Acoustic Tuning : optimises the sound depending on the content, and for the environment in which you're watching. Filmmaker Mode : displays films in the quality closest to the filmmaker's intention. Premium Gaming : a host of LG's tech including G-Sync, Variable Refresh Rate and Auto Low Latency mode maximises synchronisation and smoothness to provide an optimal gaming experience. Auto Genre Selection : automatically optimises picture quality based on the type of content you're watching. webOS Smart Platform LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, Apple TV+, Amazon Prime, and Disney+.* And with Sports Alert you can receive real-time alerts on your favourite sports while watching something else. Advanced Voice Control & Smart Compatibility This Thinq AI TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices. Use LG's revolutionary Magic Remote for voice command, as well as intuitive point, scroll and gesture control, and easy content search. Freeview HD Get a huge variety of channel options with Freeview HD built in. This free-to-air digital service gives access to 15 HD channels (including BBC One HD, BBC Two HD, ITV HD and Channel 4 HD), plus a long list of other channels in standard definition. This LG TV does not feature the Freeview Play catch-up service. It supports the range of BBC services including BBC iPlayer, BBC Sport, BBC News, BBC Red Button + and BBC Live Restart. Streamlined Design The thin and light OLED screen exudes an elegance that merges seamlessly into the home, and is finished with a sleek metallic stand. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either. Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . *Some services may require subscription (sold separately) A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.