Direct Full Array Plus and 100% colour volumeUpgrade your home entertainment with the Samsung QE55Q85RATXXU 55" Smart 4K Ultra HD HDR QLED TV with Bixby. With 100% Colour Volume, everything looks bold and bright, so there's no more washed out colour. Movies, games and shows look better than ever before.It's not just about bright colours - if you've ever struggled to make out what was going on in a dark scene, you'll notice the benefit of Direct Full Array Plus. Providing backlighting to make dark scenes clearer, you'll get a better look at what's lurking in the shadows when you're watching a spooky movie or playing a console game.The Quantum Processor even upscales older content to 4K-like quality, so even if you're watching a classic you've seen a dozen times before, it will look better than ever on the QE55Q85RATXXU TV.Automatically optimised audioImagine if your TV sound could adapt itself automatically to give you the best audio experience for every thing you watch - now it can. With adaptive sound, every scene is analysed to give you the best settings - feel like you're in the crowd at a football game or get absorbed into the action during your next movie night.With object based sound from Dolby Atmos and DTS:X your audio will be fluid for a perfectly fine tuned audio visual experience. Hear the sound move as a bird flies over you or track a bullet whizzing past in your shooter game, it's never been easier to feel as if you're really there.Voice assistant with BixbyCan't reach the remote with the cat on your lap? Control the TV with your voice and simply ask Bixby to change the channel or put on the show you want. The QE55Q85RATXXU HDR QLED TV is Alexa and Google Assistant compatible too (if you've got an Amazon Echo or Google Home device) so stream lining control across all your smart devices is super simple.Consolidate your watchingIf you always seem to end up flicking backwards and forwards through all your streaming and TV content platforms, the universal guide is going to make life a lot simpler. With all your favourite servies like Netflix, Prime Video, BBC iPlayer, ITV Hub and loads more all in one place, switching between your on-demand shows and movies couldnt be easier. You'll also get recommendations based on what you love to watch too.A stunning designDiscover a TV that can blend into the background when not in use for a stunning effect. With ambient mode, you can upload pictures to view when the TV isn't on and turn your set into a giant digital photo frame. You've got the freedom to display whatever you want - the choice is yours.With a no-gap wall mount, the TV set sits completely flush against the wall, so it will look neat and clutter-free________________________________ Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.