MODEL | OLED48CX5LC =============================================================================== =============================================================================== * Self-lit LG OLED: the most innovative technology in TV * Ultimate 4K Ultra HD picture quality enhanced by the LG α9 Gen 3 processor * Dolby Atmos giving immersive three-dimensional sound * Premium thin design and sleek metallic stand. * Award-winning smart platform: LG webOS * Perfect viewing angle Self-lit OLED - The most innovative technology in TV In contrast to LED TV technology that uses backlights, LG OLED screens pack self-lit pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes. α9 Gen3 AI Processor 4K - The most innovative TV experience With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience. TV takes a leap forward Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient. Dolby Vision IQ & Dolby Atmos Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action. Watch films as the director intended In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature. LG webOS - Unlimited Entertainment Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. Play every game at the highest standards As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming. Smoother gameplay for the win A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support. These are the LG's latest gaming features that allow fast-moving content in higher resolution and smooth, synchronised graphics. Self-lit pixels for comfortable viewing LG OLED TVs are "Eye Comfort Display" certified which means they emit a lower level of blue light and protect your eyes whilst watching your favourite content.