Samsung's Q90R QLED TV lets you experience pixel-perfect contrast and captivating colour in all conditions, and receive personalised suggestions for what to watch next. Ambient Mode turns the screen into a decorative feature, displaying customisable content, and can blend the TV into its surroundings.* See nothing but the picture, with the freedom to place your TV where you want with just One Near-Invisible Cable, and control all compatible devices with One Premium Remote Control. And you can access a world of online entertainment via Samsung's Smart Hub and interact by voice with the Bixby Voice Assistant. Direct Full Array Elite Exceptional viewing in all conditions with precise, pin-sharp contrast across the whole screen. Quantum Processor 4K This TV adapts to give you the optimum 4K picture, targeted sound and personalised TV recommendations. HDR 2000 HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With HDR 2000, the supreme brightness levels of QLED technology enables you to experience the full potential of the latest HDR standards. 4K Ultra High Definition This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. And UHD upscaling increases the clarity of non-4K content. Features : 100% Colour Volume : utilising quantum dot technology, QLED takes light and turns it into breath-taking colour. 100% colour volume is achieved (DCI-P3 standard measure), for a realistic picture of rich, authentic colour of over a billion hues. Ambient Mode : removing the blank screen, the QLED can blend into the room with decorative, useful and customisable content.* Game Enhancer : stay one step ahead of the competition with picture and sound that adapts as fast as you game. Ultra Viewing Angle : for a perfect picture, wherever you sit. Anti-Reflection with Ultra Black Elite : See nothing but the purest picture with Samsung's critically acclaimed anti-reflective screen. Adaptive Sound : the audio adapts to suit both the content of what you're watching, and the acoustics of the room. Premium One Remote Control : in a metallic finish, control all of your compatible devices and content for seamless multitasking. Samsung Smart Hub and Apps With ultra-high definition streaming, catch-up and games services, Samsung's Smart Hub is a superbly intuitive platform. Access the latest apps to experience the best content from Netflix, Amazon Prime Video, Apple TV, BT Sport, NOW TV, Rakuten TV, Google Play Movie and TV, Disney Life, UK TV Play, Hay U and BFI.** You can browse content easily, searching for your favourite programmes and movies while you are still watching TV. Enjoy super-fast response times, as you toggle between apps, online services and live TV with ease. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you. Voice Assistant Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and compatible smart home devices. This TV also works with Alexa, Google Assistant and Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice). Samsung TVPlus Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content. Boundless Design with Near-Invisible Optical Cable and One Connect Box included Boundless design looks stunning from any angle, with a clean back and a practically 'bezel-less' edge that maximises the viewing area. Say goodbye to messy wires and the clutter caused by multiple devices with the included Near-Invisible Optical Cable and One Connect Box. You can even control the One Connect Box if it's hidden from view, by using Bluetooth. And you can mount this QLED TV flush to the wall with Samsung's No Gap Wall Mount (available separately). Match the Q90R TV with the HW-Q90R sound bar (available separately), which Samsung have crafted to perfectly complement the TV, both in design, and to complete an amazing audio-visual experience. 10-Year Screen Burn Warranty Samsung are offering a 10 year screen burn warranty to all customers. This way, you're covered - no matter what. Just register your TV here after you've set it up. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either. Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . *Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours. **Some services may require subscription (sold separately) A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.