All Simpsons Premium dry dog food products have been formulated using only the best quality ingredients and are hypo-allergenic, free from wheat gluten, dairy and soya products. Many health problems can be attributed to a poor quality diet such as skin allergies and dietary intolerance. Feeding a premium quality diet such as Simpsons may help reduce these risks. Simpsons Premium at a glance: Hypo-allergenic Holistic and natural dog food Gluten-free High meat content No artificial colours, flavours, or preservatives No GMO ingredients Human grade free run chicken sourced in the UK Highly digestible ingredients meaning less to feed - very economical Contains glucosamine, chondroitin, MSM, prebiotics, and cranberries More information about the individual varieties can be found here: Simpsons Premium Dry Dog Food