Our Pure Gold Medium Roast Instant Coffee is created with the finest coffee beans for a smooth taste and pleasant aroma, sure to satisfy your senses. Our coffee continues our goal of bringing people together to connect. Whether it's giving yourself an extra boost of espresso to get your day started, catching up with friends and loved ones, or relaxing with a comforting cup in the evening - Douwe Egberts Instant Coffee is ideal for all moments, and the perfect pick in your coffee selection. With a history of quality, freshness, aroma and rich taste, Douwe Egberts is the quintessential Dutch coffee. Enjoy the pleasure of Pure Gold Medium Roast - the Gold Standard of instant coffee. . Strength - 3. Quality guarantee - medium roasted for pure pleasure. Douwe Egberts.