Is it a wax? Is it a gel? No, it's a multifunctional finishing cream so flexible, you'll wonder how you ever styled your hair without it. The creamy-wax formula of Percy & Reed Hold It Right There! Define & Hold Finishing Cream has been developed to define and hold short hair and chic crops, fix hairline flyaways, and even tackle pesky split ends on long locks. Clever horse chestnut extract and sunflower wax work hard to smooth and define, while giving hair the hold it needs. And you won't find a crunchy strand in sight, either, because this hair styling cream offers flexibility, too, leaving hair feeling suitably soft and strokable. It adds shine, is non-greasy and smoothes hair in all the right places. If that wasn't enough to convince you it's the best styling cream for men and women - it's also silicone free. Need we say any more?.