MODEL | UE50AU7110   PurColour In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung's PurColour improves the quality of any image, uncovers hidden details and helps show your content's true colours.   Crystal Processor 4K Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.   4K UHD Resolution See all the details you’ve been missing on a crisp, clear Ultra HD picture — 4 times the resolution of Full HD.   HDR powered by HDR10+ Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.   Adaptive Sound Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.   3-sides Boundless Screen Experience minimalistic style with a near bezel-less TV design that only leaves you to enjoy the beautiful picture.   Clean Cable Solution Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.   Motion Xcelerator Stay one step ahead with clear picture and smooth performance. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.   Tap View Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big TV screen. *Compatible Samsung Galaxy smartphone required.   Samsung TV Plus Enjoy 100% free live and on demand content with Samsung TV Plus. Choose from news, sports, entertainment and more. No downloads, sign-up, credits cards, subscriptions or other devices required. Just tune in to Samsung TV Plus and enjoy.         ****   **** [The beach cave image on the left compared to SDR Image on the right shows a wider range of light and dark levels due to HDR technology.]