Using the wrong face wash can make dry, sensitive skin feel even worse. Simple Refreshing Facial Wash thoroughly washes away make-up, dirt and other impurities without leaving your skin feeling tight or dry. With an improved formula suitable for even the most sensitive skin, our facial wash contains no artificial perfume or colour, no soap or alcohol, and no harsh chemicals that can upset your skin. It's made with 2x more vitamin E**, vitamin B5 and pro amino acids to replenish and nourish your skin, helping it become stronger and more resilient wash after wash. Our face wash doesn't clog pores and is dermatologically tested and non-comedogenic. This Simple facial wash is suitable for vegans and Simple is certified cruelty-free by PETA, meaning we don't test on animals anywhere in the world. Also, this tube is made with 25% less plastic*** and is 100% recyclable – please recycle (tube is PE, cap is PP). For best results, wet your face with warm water, squeeze a small amount into your hands and work into a lather. Massage gently in a circular motion onto wet skin. Rinse with warm water and pat dry. Avoid the delicate eye area. Keep your skin healthy and beautiful with the whole Kind to Skin facial skin care range. *based on Nielsen Scan Track (Total Great Britain) data for Facial Beauty Skincare, 25 weeks to 26/02/2022 **vs previous formulation ***vs previous Simple tube design. Simple Kind to Skin Refreshing Facial Wash from the UK's #1 facial skin care brand* removes dirt, oil and impurities, leaving your skin feeling clean and refreshed. An improved face wash formula featuring a special blend of skin-loving goodness to keep your skin smooth and healthy looking. Containing 2x more vitamin E**, vitamin B5 and pro amino acids, this Simple facial wash gives you stronger, more resilient skin with every wash. This facial cleanser is 100% soap free and contains no artificial perfume or colour, and no harsh chemicals that can upset your skin. Simple Refreshing Facial Wash is PETA-Approved Vegan – we don't test on animals anywhere in the world. Our face wash is dermatologically tested and non-comedogenic, and comes in a tube made with 25% less plastic***. Simple.