<b>Perfection for all. Everything you need.</b>N/ACapture the peaks of more decisive moments with the 7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations high-speed response ease of operation and reliable durability that are ready for various shooting needs.N/AN/A<b>Gain control of expressive freedom</b>N/AWith outstanding imaging capability and high-speed performance contained in a compact body the 7 III gives you the power precision and flexibility to capture once-in-a-lifetime moments just as you like.N/AN/A<b>Rendering scenes in realistic detail</b>N/AA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.N/AN/A<b>Newly developed sensor evolved image processor</b>N/AThe latest technology achieves stunning processing speedN/AA new version of the 24.2-megapixel Exmor R CMOS sensor now featuring a back-illuminated structure is combined with the latest BIONZ X image processing engine and front-end LSI and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.N/AN/A<b>Reducing noise in high-resolution images</b>N/AUp to 1.5-stop improvement in image qualityN/AStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills) while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges you can shoot at high ISO with no concerns about noise or image deterioration.N/AN/A<b>Steadier shots with 5-axis stabilization</b>N/AThe latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.N/AN/A<b>14-bit RAW output for rich gradations</b>N/AFor smoother more natural gradation the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output even when in silent or continuous shooting mode.N/AN/A<b>4D FOCUSAF performance evolves</b>N/AAF performance is improved using the same AF advancements as in the 9 and applying it optimally. Once the 7 III captures such unpredictably moving subjects as dancers boxers and wild animals in action it wont easily let them go.N/AN/A<b>4D FOCUS: Stunning wide coverage</b>N/A693. Remarkable number of phase-detection AF pointsN/AThis camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.N/AN/A<b>Reliable AF down to EV-315 brightness</b>N/AAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3 for more reliable autofocus in dark scenes.N/AN/A<b>Focal-plane phase-detection AF supports A-mount lenses</b>N/A693-point focal-plane phase-detection AF not only covers a wide area and responds instantlyit offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.N/AN/A<b>Eye AF revolutionizes portraiture</b>N/AWith the 7 III Eye AF can now be used with AF-C mode for fast effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.N/AN/A<b>Focus control via touch screen</b>N/AThe 7 III has Touch Focus function and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.N/AN/A<b>AF in Focus Magnifier</b>N/AUse autofocus for stills while the focus area is magnified in the viewfinder/monitor and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.N/AN/A<b>More versatile AF settings all around</b>N/AAF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.N/AN/A<b>Fast continuous shooting captures the height of a moment</b>N/AThe 7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting18 at up to 10fps with AF/AE tracking at maximum resolution.N/AN/A<b>Confidence-boosting continuous shooting</b>N/ACapture an instant action with continuous shooting of up to 10fpsor 8fps for live-view shootingwith AF/AE tracking. Up to approximately 177 JPEG (standard) images 89 compressed RAW images or 40 uncompressed RAW images can be captured in one continuous burst.N/AN/A<b>Shoot continuously in absolute silence</b>N/AThis camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes when even slight noise can mean missing a chance at an ideal shot.N/AN/A<b>Anti-flicker shooting</b>N/AWhen artificial lighting flicker is detected the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds as well as between continuous shots.N/AN/A<b>Better operation during continuous shooting</b>N/AGroups of shots taken in continuous mode can be reviewed deleted or protected quickly. You can access a menu screen and change settings as well as operate image playback during data writing.N/AN/A<b>High-resolution 4K HDR</b>N/AAs well as new capability of recording stunning 4K movies through 2.4-times higher oversampling the camera features a new HLG (Hybrid Log-Gamma) picture profile supporting instant HDR workflow.N/AN/A<b>Image resolution uncompromised</b>N/AFull-pixel readout without binning for high-resolution 4K moviesN/AFull-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160) minimizing moir and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore 4K recording employs XAVC S format at bitrates as high as 100 Mbps.N/AN/A<b>workflow</b>N/AA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details without color grading.4N/AN/A<b>Supports S-Log and Slow and Quick Motion</b>N/AS-Log improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.N/AN/A<b>Reliable features and operation in a compact body</b>N/AThe 7 IIIs operability is enhanced by fast control during shooting dazzlingly clear views through the Tru-Finder versatile connectivity and extended shooting endurance from various power sources plus high durability and resistance to wet or dusty conditions.N/AN/A<b>Longer battery life to shoot for more professional lengths</b>N/AThe 7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.N/AN/A<b>Dual media slots UHS-II support</b>N/AWith two media slots including one that's UHS-II-compatible for fast data writing the 7 III can simultaneously or relay record separate RAW/JPEG data and stills/movies and copy data between cards.N/AN/A<b>My Menu: faster to your favorites</b>N/ARegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.N/AN/A<b>Rating function</b>N/AWith rating function you can rate recorded still images from 1 to 5 stars anywhere right on the spot using the playback screen to perform the function if it is assigned to a custom button.N/AN/A<b>High connectivity for smooth workflow</b>N/AUSB 3.1 Gen 1 compatible USB Type-C port makes high-speed PC Remote data transfer smooth and effortless for handling large image files produced using PC-tethered shooting.