MODEL | XR77A95LPU   World wide colours Our brightest and widest shades and hues, all beautifully displayed on a QD- OLED screen powered by Cognitive Processor XR™.   Contrast. Unsurpassed. Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.   Screen speaker, sounds cinematic As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.   Best seat. Anywhere. Anytime. Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly.   Game time. Be invincible. Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®ï¸5 console for absolute immersion.