A multipack of 4 delicious limited edition bars of crispy wafer with a brownie flavour filling, chewy caramel, and crunchy cereals covered in smooth milk chocolate. LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name 'Lion Bar', with the strapline 'Crunch it, chew it. When you feel like a great big bite' and was soon a roaring success with consumers.. In 1988 is was re-branded LION® and now is available in over 40 countries worldwide. The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades. LION® does not contain any artificial colours, flavours or preservatives.. Crispy wafer with a brownie flavour filling, chewy caramel, and crunchy cereals covered in smooth milk chocolate.. No artificial colours, flavours & preservatives.. Lion.