A multipack of 4 delicious snack size bars of crispy wafer with a chewy caramel and crunchy cereals covered in a smooth white coating. LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name 'Lion Bar', with the strapline 'Crunch it, chew it. When you feel like a great big bite' and was soon a roaring success with consumers. The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in a smooth coating, has provided a substantial, multi-textural bite across the decades. LION® does not contain any artificial colours, flavours or preservatives.. Crispy filled wafer, chewy caramel & crunchy cereals covered in a smooth white coating.. No artificial colours, flavours or preservatives. Perfect for sharing with family or friends. Lion.